BRANDING, WEBSITE DESIGN & DEVELOPMENT
KIMBERLEY DAY CRUISE
Elevating Adventure Tourism with Good Design.
The Kimberley Day Cruise project was an absolute pleasure to work on! My role encompassed both branding and website design & development, bringing the stunning adventure experience of the Horizontal Falls to life online.
For the branding, we crafted a refined yet adventurous identity, using modern serif typography, custom illustrations, and a colour palette inspired by the Kimberley Coast’s natural beauty. The website design focused on user experience and conversion optimisation, integrating organic shapes, dotted lines, and high-end visuals to reflect the fun and advanture nature of the tours.
The website was developed using Gutenberg and the Advantage Custom Theme, ensuring a fast, SEO-optimised, and mobile-friendly experience. Alongside Cameron Knight at Advantage Agency, and Israel from Headland Brands, we created a high-performing, visually stunning platform that captures the spirit of adventure while making it effortless for travellers to book their next cruise.
